TikTok is a favorite social platform for those with a great interest in video content and short attention spans. Moreover, businesses are also leveraging this platform to increase their brand awareness, improve their marketing efforts, and reach the target audience for maximum sales.
Gen Z spends their quality time watching different genres of videos on this app/platform. If you want to get the most out of TikTok, then you must emphasize boosting your TikTok engagement. We are here to show you the best strategies that can increase TikTok likes and overall engagement for a growing presence and be visible on more FYP or For You Pages.
What is TikTok engagement?
TikTok allows users to engage with your videos in numerous ways. Also, it provides multiple ways to show the algorithm what the users wish to explore. If users find any content interesting, they can like and comment on it, save posts to their favorites, and download it to watch anywhere and anytime without requiring internet access. Before putting any content on the FYP, the algorithm considers how long users watched a specific video, whether content has been sent to other users, and if any user watched the content multiple times.
TikTok engagement rate: how to calculate it?
Engagement rate is one of the crucial metrics for content creators because it allows them to determine how successful their content is overall. To determine your engagement rate, you can use your TikTok analytics, and the formula given below:
TikTok engagement rate = Likes + comments + shares/total number of followers
Several studies have found that TikTok's engagement rate is 15% stronger than other social media platforms. So, for growing success, your TikTok engagement rates must be slightly higher than your accounts on other social platforms. A good TikTok engagement rate ranges from 4-18%, however, a solid engagement rate for other social platforms lies between 1 and 2%.
TikTok likes: what they are and why are they important?
Likes on TikTok is another important metric that shows the impact of your content on the audience. When any user is impressed by the content, they will click the Like button on the video. The likes count of any video is a measure of its influence and popularity. Likes are important because they are social proof of the improved quality and popularity of your content.
More likes mean more attention from potential users and improved visibility on the FYP. The increased visibility will bring your content into the eyes of potential sponsors and partners This eventually boosts TikTok views, comments, shares, and overall engagement. Likes are also essential to develop credibility and get a greater reach for content.
When users see that other people have liked your post, they are encouraged to watch it and be active in the conversation. In conclusion, boosted likes on TikTok are important for developing a growing and successful presence on the app.
5 actionable strategies to get more likes on TikTok.
Understand how TikTok’s algorithm works.
The first thing you will need to ensure the success of your TikTok account is to understand the TikTok algorithm. Once you do that, you can create an effective strategy to gain more likes, views, shares, and followers by reaching the right audience. You can use your TikTok analytics to gain insight into how your videos interact with users. It can also assist you in better understanding engagement on the platform.
Capitalize on the latest TikTok trends.
Trends keep changing rapidly on TikTok, so you must keep an eye on them to stay updated and keep your brand’s voice intact. The right way to get most of the current trends is to generate content that shows the latest trend while keeping your identity complete. This way, you can maintain the relevancy of your content and keep your audience engaged.
When capitalizing on trends, make sure that you use essential hashtags and keywords related to a specific trend. Doing so can improve your content’s chances of being seen. Moreover, you can create challenges associated with the trend or collaborate with influencers for maximum reach and more likes.
Take advantage of user-generated content.
UGC or user-generated content is the type of content created by the users themselves. For example, videos created by users regarding your products and services. Leveraging UGC is a proven strategy to improve engagement on the platform and persuade users to be creative on the platform.
Challenges or hashtags can encourage the audience to participate and develop more content. You can also allow your users to use the Duet and Stitch features of TikTok to produce unique and interesting content using your videos. Leveraging UGC helps connect with potential users, expand brand awareness, and provide more sales.
According to a study report, 80% of respondents said that they believed more in consumer-generated content, and it significantly impacted their purchasing decisions. Some brands are driving millions of subscribers on their TikTok business page using UGC videos of their newly launched products or services, products' durability, etc.
Create a hashtag strategy.
Developing a proven hashtag strategy can improve your content visibility, allow you to identify your competitors, and discover ideas for TikTok marketing. Using relevant hashtags can put your content in front of the target audience and also help the algorithm to show your TikTok videos to the right people. Use a combination of niche and trending hashtags (3-4 per post) to reach a broader audience.
Track your TikTok engagement.
To get a higher engagement rate on TikTok, you must know how your content is performing, and what your audience is appreciating, and customize your content strategy accordingly. Using an analytics tool, you can monitor TikTok engagement and examine your content performance via adding up TikTok likes. The engagement of your brand can be measured by follower growth, likes, video views, shares, and comments. To gather details about your audience like where they are, what time they are most active, etc., access the demographic data of your TikTok audience.