Even though creativity is strictly a human trait, it doesn't mean that AI (or, more specifically, generative AI) cannot aid humans in developing creative ideas and creating innovative projects. The truth is that generative AI development services are coming in handy in different areas that can be considered typically creative. There are six areas in which generative AI can boost your creative works, and in the near future, it will be even more effective in supporting human creators. Let's have a look at how this is possible.
We need to start by explaining something – AI, even generative AI, is, in general, not creative at all. This technology, although fascinating and rapidly growing, can only "create" based on what's already available in its database. For example, if you feed AI with ten articles about generative AI, it will be capable of creating a brand-new article on the same topic. It may combine some of the best elements of the ten other articles, but it won't contain any new information. AI cannot create from nothing; it has no real-life experience, and it has no out-of-the-box thinking.
So, generative AI and human creativity, not necessarily a good idea? On the contrary! Companies providing generative AI development services frequently emphasize that AI, just like any other technology, is a tool that can be use in a good or in a bad way.
The proper use of generative AI can help you and your team put your thinking caps on and boost the results you achieve, simply by streamlining your work and freeing creativity by taking mundane, repetitive tasks off your shoulders.
Let’s see how this can be done; we have seven interesting applications of generative AI that can help you facilitate creativity.
7 ways in which AI streamlines creativity
IDEA GENERATION
First off, you can treat generative AI as your personal assistant during brainstorming and idea generation sessions. While generative AI probably won’t provide anything entirely innovative, it’s extremely helpful when it comes to providing different variations and combinations of existing projects and ideas.
Generative AI can help you look at your projects and ideas from new perspectives and see patterns that are not immediately obvious. As a result, gen AI can vitally support any brainstorming session and help you get the desired result quicker.
CONTENT CREATION
Repetitiveness kills creativity. Thankfully, this is where generative AI thrives. AI can generate some of the pieces of content that you need in your work, and it can aid you in creating multiple versions of the same piece (e.g., for different audiences or marketing purposes). Generative AI also comes in handy concerning content repurposing; provide it with an existing piece of content and ask for recommendations on how it can be use in different ways so that your company can make the most of each piece of content it produces.
Moreover, now, with the advent of multimodal generative AI, you can create different types of content, including music, videos, graphics, and animations!
NEW PATTERNS IN DATA
Although humans can be very creative, they are also prone to overlooking things, especially when dealing with large volumes of data. This is where generative AI can save the day – it can analyze available data and help you discover new patterns and trends within it. As a result, you can see more and get more ideas on how those patterns and trends can be use in creative ways.
This is especially important when you e.g., try to come up with a marketing campaign. AI can help you take a different look at your product and come up with an entirely new way of talking about it. This way, you may find it easier to attract new audiences and grow sales.
COLLABORATION PARTNER
Imagine you work on an important project but you have assistant who’s ready to help 24/7. This is how it works with generative AI. You can use this tool to help you with content and idea generation. AI will help you analyze your current ideas, identify their strengths and weaknesses, and sometimes even come up with a new idea based e.g., on your previous projects.
Ask your gen AI tool to generate new suggestions and iterations based on your input and don’t hesitate to make the most of the results!
AUTOMATION OF REPETITIVE TASKS
Earlier in the text, we said that repetitiveness kills creativity, and that’s 100% true. That’s why, if you want to explore new depths of creativity, you need to outsource all the mundane and repetitive tasks that hold you back. The vast majority of them can easily be conducted by generative AI, so why not ask it for help?
This way, you can focus your time and energy on high-level tasks and come up with brand-new ideas while AI takes care of less important things that still need to be done.
PERSONALIZATION
Feed AI with your (or other artists’) previous work (the more, the better), and based on this input, it will help you generate all the assets you need. For example, you can get composition recommendations or style suggestions based on the provided projects and ideas. Again, we’re not saying that AI will create something entirely new, but it can put a different spin on your work and, therefore, help you create something new that’s still aligned with the style you want to maintain.
EXPERIMENTS AT SCALE
When it comes to experiments, gen AI is your go-to solution. Just provide it with the current result of your work and ask it to experiment with it by providing different variations and versions of your original idea. This way, you can get several new visions within a few minutes. No doubt this would help you design something new and creative!
What about the future?
Surely, those applications will continue to evolve and grow so that they can be even more helpful in the near future. By automating repetitive tasks, enabling almost unlimited experimentation, and offering personalized assistance, gen AI will support human creativity and help us push the boundaries of what's possible in art, design, music, literature, and beyond.
Do you want to be a part of this revolution? Talk to a selected AI consulting company today and find out more!