With video content far surpassing images and text on different platforms, your brand stands much to gain from videos. If you are considering working with a video production company in Dubai, it is one of the best investments for your brand today. That said, there are several different types of videos to promote your brand—which one is relevant for you?
The Most Popular Types of Videos To Promote Your Brand Effectively
Choose one or two or a handful of different types of videos for your marketing strategy. The key to picking the right one is to align its elements with what your brand offers and what the target audience is. Once you understand which videos work for you, you're all set on successfully marketing your brand. Here are the top ten options for you to consider.
- Pre-Launch Announcement Videos
Releasing a new product on your skincare line or introducing a new service in the gaming arena? Then create some suspense. Make videos along the lines of 'Can You Guess Our Next Products' and ‘Stay Tuned’. As a result, you promote the thing as well as boost traffic on all platforms until launch!
- Short and Long Advertisements
Once your users are excited about the launch announcements, it's time to present the main event: the ad videos. Also, make sure you get various versions of the ad from your video production company to showcase on different platforms. Thus, each version is one-of-a-kind and piques steady interest.
- Behind The Scenes and Bloopers
One of the awesome video types to promote your business is the BTS. The bloopers. The unedited cuts. Professionally edited videos are a must for showcasing products and services. But what makes the entire thing feel more 'human' and relatable is when you show the pure, raw footage from a video the user saw earlier. All in all, behind the scenes make your brand more fun and approachable!
- Live YouTube and Social Media Videos
YouTube, Facebook, Instagram, and X (Twitter) are all great means of promoting your brand—and all offer live video features. When you show your product shoots, events, celebrations, and other videos live, your viewers feel included. And, it's one of the easiest types of videos to shoot!
- Social Media Promotional Videos
While many of these videos you create can be social media videos too, some videos are best shot just for popular social platforms. For one, these videos have a specific format. And for another, social media videos are less formal, and more about the art, creating hype, and sparking conversations with your audience.
- User-Generated Videos
Another one of the awesome video types to promote your business is videos that you don't actually create. Instagram unboxing stories, videos that users make using your product or visiting your place of service, and so on! So, your job is to track these down. Also, encourage more of these by informing customers to use your brand's hashtag to be featured on social media and website!
- Testimonial and Review Videos
Testimonial videos come in various forms. First, there are reviews from Google, social media, and websites that you compile in a video. Then, you can also go for video reviews, with customers showing products and talking about them. These kinds of videos improve trust while promoting your brand.
- Tutorials and How-To Videos
Customers appreciate a brand that takes the time and effort to actually show them how to use their products. Thus, tutorials help users make a decision to buy a product when they are confused about the proper application. Plus, how-to videos get a lot of views and shares, ideal for engagement!
- Employee Interview and Comment Videos
From formal interviews of employees on Women's Day to casual feedback videos about what it is like to work at your company, you can promote your brand by sparking curiosity. Out of the different types of videos for your marketing strategy, interviews showcase leadership and increase reliability the most.
- Celebrations and Event Videos
Special events call for special videos. When you’re cutting that five-year cake or have a guest of honor at your party, images alone don’t suffice to promote your brand. So, go for professional videography at corporate events and office celebrations to add depth to your brand’s presence online.
Bottom Line: What’s Your Pick?
With a wide range of different types of videos to promote your brand, there’s so much potential to be creative! So, make sure to partner up with a reliable and innovative video production team in Dubai for videos that reach and engage impressively through your audience!